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Why is Digital Asset Management Important?

Are you having trouble finding content on your company shared drive? Did someone in your organization post an outdated version of campaign photos or videos? If these sound like issues you run into frequently, it may be time to consider a digital asset management tool. 

Digital asset management platforms, also known as a “DAM”, are incredibly valuable as they make it easier to organize, access, and distribute marketing collateral. DAMs are designed to organize, enrich, archive, and distribute digital files quickly and efficiently.

Benefits of Digital Asset Management Tools

Using a DAM to manage your digital content has many benefits. Here are seven key benefits of digital asset management you should know about:

1. Organization

Organization is the largest benefit of having a digital asset management tool. A DAM helps organize all creative content so all teams are able to access the latest on-brand, legally approved files. DAM solutions have an intuitive hierarchy for storing assets, ensuring no data is lost and duplicate files are deleted.

A single repository for all digital assets makes access simple, regardless of where you’re working from. Real-time access to data saves time that would otherwise be spent coordinating with teams via email and internal message boards. A DAM can help you streamline the collaborative process to increase your employees’ productivity.

2. Rich Metadata

One of the main benefits of DAM is the speed and ease in which you can search thousands of files. This is achieved by tagging assets with what’s known as ‘metadata.’ A descriptive annotation of a document allowing it to be searchable. Metadata is crucial for searching, as it makes it easier to search for specific details of your digital assets. The more specific the keywords associated with digital assets, the easier they can be found. Using metadata to tag digital assets limits search time, giving employees more time to focus on what matters most.

3. Maintain Brand Integrity and Consistency

Thanks to centralization, all visual assets and marketing materials used in a DAM solution will be consistent and up to date. This eliminates any use of outdated, unapproved or low-quality assets. The company’s brand image will be more professional and harmonious across all brand touchpoints. 

If your company controls more than one agency, it can become challenging to ensure brand consistency across the board. DAM provides a content hub where users can all access the latest files, ensuring that a consistent brand message is being communicated.

According to a report by Research and Markets on the digital asset management market, businesses with well-managed, consistent brands are worth up to 20% more than those that are not.

4. Increase Efficiency

Digital assets are used to elevate content by adding visual appeal. A DAM system is a crucial digital foundation for any industry, ensuring that all digital assets are stored in a central location, enabling quick search functionality and reuse of assets. A DAM solution helps boost efficiency and productivity by eliminating one-off design requests. By centralizing assets, design teams can focus more time on creating new designs and not searching or adjusting pre-existing ones. DAMs allow teams to share assets in real-time, helping employees work better together.

5. Security

Images and videos shared through email make it impossible to tell who has access to them. DAM solutions help centralize and manage who has access to digital assets by setting different permissions and access levels. This gives the marketing teams peace of mind that their assets are secure. 

6. Asset Usage Analytics

Asset usage analytics is vital to making informed decisions on digital media based on file performance. Instantaneous data on assets across multiple campaigns offer great insights into which assets your team is getting the most use out of. 

This data will keep you informed on how all your assets are performing across the board. DAM tools allow you to interpret and compare data from multiple sources, providing valuable insights into which assets are most valuable to your organization. 

7. Scalability

Small, medium or enterprise-size businesses can benefit from using a DAM solution. As your business grows and the number of digital assets increases, your power to manage them grows accordingly.

Positively Impact Your Organization

A digital asset management solution can streamline processes, centralize digital marketing collateral, and boost efficiency. In the current environment, more people are working remotely and collaborating across functions. A flexible and effective DAM system could be the right solution for your business. With an effective DAM solution in place, your business could increase employee productivity and save crucial time.

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