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Why is DAM Important? 10 Benefits of Digital Asset Management
Digital asset management platforms, also known as “DAMs,” are incredibly valuable as they make it easier to organize, access, and distribute marketing collateral. DAMs are designed to organize, enrich, archive, and distribute digital files quickly and efficiently.
For many organizations, managing business assets is an essential part of operations. This management means constant attention to core financial and operational costs, requirements, and expectations.
Benefits of Digital Asset Management Tools
Using a DAM to manage your digital content has many benefits. Here are seven key benefits of digital asset management you should know about:
Organization is the largest benefit of having a digital asset management tool. A DAM helps organize all creative content so that all teams can access the latest on-brand, legally approved files. DAM solutions have an intuitive hierarchy for storing assets, ensuring no data is lost, and duplicate files are deleted.
The scope of asset management means that decision-makers have to plan and manage data flows for large volumes of information, often across multiple networks.
A single repository for all digital assets makes access simple, regardless of where you’re working from. Real-time access to data saves time that would otherwise be spent coordinating with teams via email and internal message boards. A DAM can help you streamline the collaborative process to increase your employees’ productivity.
2. Rich Metadata
Metadata is an essential element for correctly categorizing and cataloging information. With digital asset management tools, brands can keep track of their metadata for better tracking and analysis.
One of the main benefits of DAM is the speed and ease with which you can search thousands of files. This is achieved by tagging assets with what’s known as ‘metadata.’ A descriptive annotation of a document allowing it to be searchable. Metadata is crucial for searching, as it makes it easier to search for specific details of your digital assets. The more detailed the keywords associated with digital assets, the easier they can be found. Using metadata to tag digital assets limits search time, giving employees more time to focus on what matters most.
3. Maintain Brand Integrity and Consistency
When working with a multitude of digital assets, brands can have trouble focusing on raising awareness. Digital asset management tools allow decision-makers to target their core business model and communicate messages to potential clients.
Thanks to centralization, all visual assets, and marketing materials used in a DAM solution will be consistent and up to date. This eliminates any use of outdated, unapproved, or low-quality assets. The company’s brand image will be more professional and harmonious across all brand touchpoints.
If your company controls more than one agency, it can become challenging to ensure brand consistency. DAM provides a content hub where users can all access the latest files, ensuring that a consistent brand message is being communicated.
According to a report by Research and Markets on the digital asset management market, businesses with well-managed, consistent brands are worth up to 20% more than those that are not.
4. Increase Efficiency
Modern digital asset management gives decision-makers better control over their vital resources.
- Digital assets are used to elevate content by adding visual appeal.
- A DAM system is a crucial digital foundation for any industry, ensuring that all digital assets are stored in a central location, enabling quick search functionality and reuse of assets.
- A DAM solution helps boost efficiency and productivity by eliminating one-off design requests. By centralizing assets, design teams can focus more time on creating new designs and not searching for or adjusting pre-existing ones.
- DAMs allow teams to share assets in real-time, helping employees work better together.
Images and videos shared through email make it impossible to tell who has access to them. Digital asset management allows leaders to have better control over internal assets to be securely maintained.
DAM solutions help centralize and manage who has access to digital assets by setting different permissions and access levels. In addition, many DAM systems allow users to set expiration dates on shared links, as well as expiration dates on assets, to ensure that sensitive or out of date assets aren’t accessible beyond a certain window. This gives the marketing teams peace of mind that their assets are secure.
6. Asset Usage Analytics
Losing track of valuable user data or important assets can mean legal liability or disruptions in operations.
Asset usage analytics is vital to making informed decisions on digital media based on file performance. Instantaneous data on assets across multiple campaigns offer great insights into which assets your team is getting the most use out of.
This data will keep you informed on how your assets perform across the board. DAM tools allow you to interpret and compare data from multiple sources, providing valuable insights into which assets are most valuable to your organization.
For businesses that rely on digital assets, it’s essential to have flexibility in where specific resources are allocated.
Digital asset management gives businesses better oversight over data flows to make better decisions.
Small, medium, or enterprise-size businesses can benefit from using a DAM solution. As your business grows and the number of digital assets increases, your power to manage them grows accordingly.
8. Improved Creative Collaboration
Digital asset management enables powerful leadership capabilities so that businesses can get more done and deliver better experiences to consumers. With digital asset management, teams have quick and easy access to essential resources to meet vital goals.
When businesses need to share important information, they rely on digital asset management benefits for simple and easy-to-use collaboration tools.
9. Reduced Marketing Communication Costs
The high costs associated with asset management mean that it’s harder to compete for businesses. Digital asset management provides powerful organizing and management capabilities that allow users to reduce waste and improve operational efficiencies, saving time, energy, and valuable resources.
With digital asset management, businesses have centralized management capabilities that leverage the cloud and other digital resources to improve operational efficiency.
10. Faster Local Marketing Turnaround Times
Finding new customers and reaching new markets can be difficult for smaller businesses or those on a budget. Digital asset management allows companies to reach more clients by collecting and assessing data regarding particular trends and expectations among target demographics.
Targeting specific demographics results in faster turnaround times for marketing campaigns, allowing decision-makers to find a larger audience.
Positively Impact Your Organization
A digital asset management solution can streamline processes, centralize digital marketing collateral, and boost efficiency. More people are working remotely and collaborating across functions in the current environment. A flexible and effective DAM system could be the right solution for your business. With an effective DAM solution, your business could increase employee productivity and save crucial time.