The Results Speak for Themselves
Today, BIGGBY® COFFEE uses MarcomCentral’s dynamic templates to create on-brand marketing assets (from flyers and emails, to coupons and social media posts) that feature editable fields where a store owner can add unique content specific to their location. This self-service function is a huge hit with franchisees. It’s also a win for Corporate Marketing since all the marketing assets being developed have been previously approved, meaning greater brand control for the company.
The new marketing portal has significantly reduced the amount of requests reaching the graphic designers, allowing them to spend more time on campaigns and strategic projects. BIGGBY® COFFEE has also put in place a process where owner/operators can make suggestions for new materials they would like to be made available and Corporate Marketing will evaluate those requests to ensure the most useful pieces are added to the portal.
“The feedback from our owner/operators so far has been extremely positive,” stated West. “They want more.” And that’s a good problem for BIGGBY® COFFEE.