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MarcomCentral® Privacy Policy
Effective Date: December 13, 2024

PTI Marketing Technologies, Inc. dba MarcomCentral® respects your privacy and we are committed to protecting it. We recognize your need for appropriate protection and management of the Personal Data we learn about you while you visit our website at marcom.com (the “Website”). This Privacy Policy is to inform you how we collect, store, use, disclose and secure information and how MarcomCentral® may process your information will depend on the activity during your visit, use, and what service(s) you request. We also advise on how to manage your individual rights with MarcomCentral® for your Personal Data.

This Privacy Policy also covers our collection, use and disclosure of Personal Data that we collect through our MarcomCentral Software-as-a-Service (MarcomCentral® Software) solution which was previously called “PTI Marketing Technologies Application”. The use of information collected through our solution is limited to the purpose of providing the service for which our clients have engaged.

In furtherance of the MarcomCentral® commitment to this Privacy Policy, MarcomCentral® has certified to adhere to the Privacy Principles set forth in the EU-U.S. Data Privacy Framework, the UK Extension to the EU-U.S. Data Privacy Framework, and Swiss-U.S.Data Privacy Framework. Usage data may be used for Business Intelligence (BI) reporting of the functionality and usage of our MarcomCentral® Software. For the purposes of BI reporting activities, each customer’s data is stored with strong encryption and accessible solely by each respective customer using their verified credentials. Finally, MarcomCentral® maintains appropriate contractual terms and Service Level Agreements concerning the use of such data with its customers.

Personal Data

While you interact as a visitor or user of our website, we may ask, or you may volunteer, certain Personal Data such as your name, address, and phone number. We collect this information for the purpose of:

  • Provide you with requested information the MarcomCentral® Software and Services
  • Manage your registration for and attendance at our events and webinars or for training sessions
  • Manage your responses for surveys
  • Provide you with customer support
  • Respond to customer service requests
  • Respond to your questions and concerns

Sharing of Personal Data

We may share your information with our affiliates and third parties who provide services on our behalf to help with our business activities. These companies are authorized to use your Personal Data only as necessary to provide these services to us. These services may include fulfilling orders and delivering packages, billing, payment processing, providing customer service, sending marketing communications, fulfilling subscription services, conducting research and analysis, or providing cloud computing infrastructure.

Legal

In certain situations, we may be required to disclose Personal Data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

We may also disclose your Personal Data as required by law, such as to comply with a subpoena or other legal process, when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request. If PTI Marketing Technologies, Inc. dba MarcomCentral® is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Website, of any change in ownership, uses of your Personal Data, and choices you may have regarding your Personal Data. We may also disclose your Personal Data to any other third party with your prior consent.

Data Subject Rights

To exercise any of the following rights, please contact marcom.com/contact-us/ or fill out the Data Subject Access Request Form via https://marcom.com/data-subject-access-request/

Right to Request Access

You may request details of User Personal Data which we hold about you via the Data Subject Access Request Form via https://marcom.com/data-subject-access-request/. Upon request, we will provide a copy of such Personal Data within a reasonable timeframe.

Right to Rectification

If you believe that any User Personal Data we are holding on you is incorrect or incomplete, please contact us as soon as possible via the Data Subject Access Request Form via https://marcom.com/data-subject-access-request/ or by writing us to the address listed below. We will promptly correct any Personal Data found to be incorrect.

Right to Object

You may choose to object to the collection or use of your User Personal Data:

  • Whenever data is processed for the legitimate interest of MarcomCentral®
  • Whenever data is processed for a task carried out in the public interest or in the exercise of official authority vested in MarcomCentral®

Please note that your objection may be overridden by the legitimate interests of MarcomCentral® to process and collect your Personal Data.

Right to Erasure

To the extent legally permissible, you may be entitled to have certain User Personal Data erased in the following circumstances:

  • The Personal Data is no longer necessary in relation to the purposes for which it was collected or processed
  • You object to the collection or use of your Personal Data and there are no overriding legitimate grounds for the processing
  • The Personal Data has been unlawfully processed
  • The Personal Data has reached the defined retention period to be erased or for compliance with a legal obligation to which MarcomCentral® is subject

Right to Restriction of Processing

You may have the right to restrict further processing of your User Personal Data in the following situations:

  • You contest the accuracy of the Personal Data
  • The processing of the data is unlawful.
  • The personal data MarcomCentral® has reached the defined retention period no longer needs the Personal Data for the purposes of the processing, but you require the Personal Data to establish, exercise, or defend legal claims.
  • You object to the processing may be restricted pending the verification of whether MarcomCentral®’ legitimate grounds override your rights as a data subject.

Right to Portability

You have the right to receive your User Personal Data in a structured, commonly used and machine-readable format. MarcomCentral® will assist in the transmission of such data to another entity, upon request, to the extent technically feasible.

Consent and Choice

By submitting your User Personal Data through our Website, you expressly consent to the processing of your Personal Data in accordance with this Privacy Policy. You may opt-out of further processing of your Personal Data in the following situations:

  • Advise us to not share data with third parties other than our agents.
  • Before we use it for a purpose other than which it was originally collected or subsequently authorized.
  • If you do not want to receive marketing and sales information from us.

Note that certain emails addressed to Users and prospective customers promoting MarcomCentral® solutions or services may allow opt-out of communications by clicking on the unsubscribe link provided in the email.

Data Retention

Please be aware, however, even if we update your Personal Data in our contact list, or we remove such information, we may retain this information in other databases for legal or regulatory purposes.

We will also retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to resolve disputes and enforce our agreements.

Passive Collection

As is true of most websites and online services, we gather certain information automatically. This information may include Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data to analyze trends in the aggregate and administer the site.

We use this information to help us evaluate and improve our Website or MarcomCentral® Software to analyze trends, track User’s movements around the Website, and for marketing and investment analysis.

For MarcomCentral® Software we also use this information to authenticate users of or personalize the content on this online service.

Cookies and Tracking Technologies

MarcomCentral® uses cookies or similar technologies to analyze trends, administer the Website, track users’ movements around the Website, and to gather demographic information about our user base as a whole. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on our Website or service.

Third-parties may use cookies or similar technologies for advertising purposes.

Advertising Choices and Control

As described in this Privacy Policy, third parties on our websites may use cookies and similar tracking technologies to collect information and infer your interests for interest-based advertising purposes. If you would prefer to not receive personalized ads based on your browser or device usage, you may generally express your opt-out preference to no longer receive tailored advertisements. Please note that you will continue to see advertisements, but they will no longer be tailored to your interests. To opt-out of interest-based advertising by participating companies in the following consumer choice mechanisms, please visit:

To set an opt-out preference for a mobile device identifier (such as Apple’s IDFA or Android’s GAID), visit the device manufacturer’s current choice instructions pages, or read more about sending signals to limit ad tracking for your operating system here: https://www.networkadvertising.org/mobile-choices.

Please note that these settings must be performed on each device (including each web browser on each device) for which you wish to opt-out, and if you clear your cookies or if you use a different browser or device, you will need to renew your opt-out preferences.

How We Respond to Do Not Track Signals

Some web browsers may transmit “do not track” signals to the websites and other online services with which your web browser communicates. There is no standard that governs what, if anything, websites should do when they receive these signals. We currently do not act in response to these signals. If and when a standard is established, we may revise our policy on responding to these signals.

Information Security

MarcomCentral® uses commercially reasonable efforts to protect the Website and MarcomCentral® Software and to prevent unauthorized access, use, and disclosure of Customer Information. The MarcomCentral® defense-in-depth approach constitutes layers of physical, logical and conceptual security controls for our products, services and the infrastructure that supports our customer’s needs as well as our rapidly evolving enterprise. The MarcomCentral® Software multi-tier system architecture is governed by industry leading frameworks: National Institute of Standards and Technology (NIST), the EU-U.S. Data Privacy Framework, the UK Extension to the EU-U.S. Data Privacy Framework, and the Swiss-U.S. Data Privacy Framework, the Open Web Application Security Project (OWASP), and the International Organization for Standardization (ISO). Through the platform’s administration tool, our customers are empowered to configure their desired privacy, security and access management policies. The single sign-on (SSO) functionality provides our customers full control of their user community while enforcing their respective password requirements. The architecture of our products leverages security protocols and industry recommended practices such as encryption at rest and in transit. It is not judicious for us to detail every component that makes up our security posture, if you wish to learn more about our information security, risk management and compliance ecosystem, contact us at infosec@marcom.com.

Data transmission over the Internet can’t be guaranteed to be secure, and every system that allows online access is potentially vulnerable to outside attacks from unauthorized third parties. As a result, while MarcomCentral® strives to protect your User and Customer Personal Data, MarcomCentral® can’t and doesn’t guarantee or warrant the security of any User and Customer Personal Data which User transmits to MarcomCentral®, and User does so entirely at User’s own risk.

Our Website may link to other web sites not controlled by MarcomCentral®. We are not responsible for the privacy or security practices of any other web sites, and you acknowledge and agree that any visits to or use of such other web sites is entirely at your own risk. You should carefully review the privacy and security practices of the other web sites before you provide such web sites with any of your Customer Personal Data or User Personal Data.

Processor Policy

Personal Data

When you register for MarcomCentral® Software, we may ask you for and collect Personal Data such as your name, address, email address, telephone number, job title, social media account, user name, signature and other similar identifying information (“Customer Personal Data”).

Collection and Use of Your Information

The use of information collected through our service shall be limited to the purpose of providing the service for which the Client has engaged MarcomCentral®.

In general, we may use Customer Personal Data you submit to us to send you a welcome e-mail; send you requested material such as whitepapers, provide digital advertising, direct marketing communications, customer segmentation, marketing and or data analytics. In such cases, the collection of your Customer Personal Data is utilized internally to achieve operational standards in privacy and security with customers, per our contracts and industry standards. Except as otherwise stated in this Privacy Policy, we do not share the Personal Data collected from our services with other entities.

MarcomCentral® collects information under the direction of its Clients and has no direct relationship with the individuals whose Customer Personal Data it processes. If you are a customer of one of our Clients and would no longer like to be contacted by one of our Clients that use our service, please contact the Client that you interact with directly. We may transfer Personal Data to companies that help us provide our service. Transfers to subsequent third parties are covered by the service agreements with our Clients.

MarcomCentral® acknowledges that you have the right to access your Personal Data. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct his query to MarcomCentral® Software’s Client (the data controller). If requested to remove, edit, access or provide a copy of your personal data we will respond and resolve the request per our Client’s instructions within a reasonable timeframe.

We will retain personal data that we process on behalf of our Clients for as long as needed to provide services to our Client. MarcomCentral® will retain this Personal Data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

EU-U.S. Data Privacy Framework and UK Extension to the EU-U.S. Data Privacy Frameworkand Swiss-U.S. Data Privacy Framework

PTI Marketing Technologies DBA MarcomCentral adheres to the principles set forth in the the EU-U.S. Data Privacy Framework (EU-U.S. DPF). the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF). PTI Marketing Technologies DBA MarcomCentral has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union and the United Kingdom in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF. PTI Marketing Technologies DBA MarcomCentral has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/.

PTI Marketing Technologies DBA MarcomCentral is responsible for the processing of personal data it receives under the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and Swiss-U.S. DPF, and subsequently transfers to a third party acting as an agent on its behalf. PTI Marketing Technologies DBA MarcomCentral complies with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and Swiss-U.S. DPF Principles for all onward transfers of personal data from the EU, UK,and Switzerland, including the onward transfer liability provisions.

The Federal Trade Commission has jurisdiction over PTI Marketing Technologies DBA MarcomCentral’s compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and Swiss-U.S. DPF. In certain situations, PTI Marketing Technologies DBA MarcomCentral may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, PTI Marketing Technologies DBA MarcomCentral commits to refer unresolved complaints concerning our handling of personal data received in reliance on the EU-U.S.

DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF to TRUSTe, an alternative dispute resolution provider based in the United States. If you do not receive timely acknowledgment of your DPF Principles-related complaint from us, or if we have not addressed your DPF Principles-related complaint to your satisfaction, please visit https://feedback-form.truste.com/watchdog/ request for more information or to file a complaint. These dispute resolution services are provided at no cost to you.

For complaints regarding EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and Swiss-U.S. DPF compliance not resolved by any of the other DPF mechanisms, you have the possibility, under certain conditions, to invoke binding arbitration. Further information can be found on the official DPF website: https://www.dataprivacyframework.gov/s/article/ANNEX-I-introduction-dpf?tabset-35584=2.

Contact Us

If you have a question or comment about the Website and/or MarcomCentral® Software or wish to exercise your individual rights, please contact us at marcom.com/contact-us/, https://marcom.com/data-subject-access-request/ or the mailing or email address set forth below. We will respond to your request within a reasonable timeframe.

Write Us at the following Post Address

MarcomCentral® 681 San Rodolfo Drive #1052, Solana Beach, CA 92075

Submit a Data Subject Access Request

https://marcom.com/data-subject-access-request/

Contact Us

marcom.com/contact-us/

Changes to the Privacy Policy

This Privacy Policy is subject to occasional revision, and if we make any material changes in the way we use your User or/and Customer Personal Data, we will notify you by sending you an e-mail to the last e-mail address you provided to us and/or by prominently posting notice of the changes on our Website. Any material changes to this Privacy Policy will be effective upon the earlier of thirty (30) calendar days following our dispatch of an e-mail notice to you or thirty (30) calendar days following our posting of notice of the changes on our site. These changes will be effective immediately for new users of our Website, MarcomCentral® Software or related services.

Please note that at all times you are responsible for updating your Personal Data to provide us with your most current e-mail address. In the event that the last e-mail address that you have provided us is not valid, or for any reason is not capable of delivering to you the notice described above, our dispatch of the e-mail containing such notice will nonetheless constitute effective notice of the changes described in the notice.

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