MarcomCentral
Brand Consistency
Definition: Brand Consistency is ensuring that all customer touchpoints have consistent brand experiences. These are based on your Brand Guidelines and adhere to specifications in your Brand Identity.
How MarcomCentral Helps: Brands of all sizes maintain brand consistency by creating a single source of truth for all branded assets using MarcomCentral. These marketing materials can be customized by other departments, partners, or even vendors to suite specific audiences, while still adhering to the pre-approved guidelines set up by marketing.
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How MarcomCentral Helps: Brands of all sizes maintain brand consistency by creating a single source of truth for all branded assets using MarcomCentral. These marketing materials can be customized by other departments, partners, or even vendors to suite specific audiences, while still adhering to the pre-approved guidelines set up by marketing.
MarcomCentral
Related Terms:
Brand Management
is a group of activities that companies use to create nurture and promote their brand to potential customers to increase sales and market share.
Brand Guidelines
are rules that an organization uses to ensure brand consistency for a particular identity.
Brand Equity
is the commercial value that comes from having a well-known and well-respected brand.
Brand Identity
is what you and your customers are presented with when they come across your brand.
Related Insights:
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Brand Consistency: Why It Is Important For Building Trust and How to Maintain It
Read MoreRelated Case Studies:
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Dayton Children’s Hospital Launches New Brand and Transforms Management of Marketing Assets
Read More
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