Brand Equity

Definition: Brand Equity is the commercial value of having a well-known and well-respected brand. The higher this mindshare with a target audience, the more value (or brand equity) the brand will bring to the organization.

How MarcomCentral Helps: MarcomCentral ensures brand consistency and compliance by creating a single location for all approved brand materials. Additionally, user access can be controlled to keep the right brand collateral in the right hands.


Related Terms:

Brand Management

is a group of activities that companies use to create nurture and promote their brand to potential customers to increase sales and market share.

Brand Compliance

is the measurement of adherence to brand guidelines by employees, partners or vendors.

Brand Guidelines

are rules that organizations use to ensure brand consistency for a particular brand identity.

Brand Consistency

is ensuring that all customer touchpoints have consistent brand experiences.


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