Brand Guidelines

Definition: Brand Guidelines are rules that organizations use to ensure brand consistency for a particular brand identity. A Brand System is a way of organizing brand guidelines.

How MarcomCentral Helps: MarcomCentral can help by being that single source of truth in your organization for branded materials. It also helps with bulk changes, giving marketers the ability to swap logos on everything all at once.


Related Terms:

Brand Management

is a group of activities that companies use to create nurture and promote their brand to potential customers to increase sales and market share.

Brand Identity

is what you and your customers are presented with when they come across your brand, it can include colors, design, logos messaging and even mission statements.

Brand Equity

is the commercial value that comes from having a well-known and well-respected brand.

Brand Consistency

is ensuring that all customer touchpoints have consistent brand experiences.


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