Brand Identity

Definition: Brand Identity is what you and your customers are presented with when they come across your brand. It can include colors, design, logos, messaging and even mission statements.

How MarcomCentral Helps: MarcomCentral is a single source of truth for organizations to keep all up-to-date brand identity documentation and resources. With MarcomCentral, there is no brand identity confusion because everything your organization uses to represent your brand is pre-approved and available inside the platform.


Related Terms:

Brand Management

is a group of activities that companies use to create nurture and promote their brand to potential customers to increase sales and market share.

Brand Guidelines

are rules that an organization uses to ensure brand consistency for a particular identity.

Brand Equity

is the commercial value that comes from having a well-known and well-respected brand.

Brand Consistency

is ensuring that all customer touchpoints have consistent brand experiences.


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