MarcomCentral
Brand Identity
Definition: Brand Identity is what you and your customers are presented with when they come across your brand. It can include colors, design, logos, messaging and even mission statements.
How MarcomCentral Helps: MarcomCentral is a single source of truth for organizations to keep all up-to-date brand identity documentation and resources. With MarcomCentral, there is no brand identity confusion because everything your organization uses to represent your brand is pre-approved and available inside the platform.
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How MarcomCentral Helps: MarcomCentral is a single source of truth for organizations to keep all up-to-date brand identity documentation and resources. With MarcomCentral, there is no brand identity confusion because everything your organization uses to represent your brand is pre-approved and available inside the platform.
MarcomCentral
Related Terms:
Brand Management
is a group of activities that companies use to create nurture and promote their brand to potential customers to increase sales and market share.
Brand Guidelines
are rules that an organization uses to ensure brand consistency for a particular identity.
Brand Equity
is the commercial value that comes from having a well-known and well-respected brand.
Brand Consistency
is ensuring that all customer touchpoints have consistent brand experiences.
Related Insights:
Related Case Studies:
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Dayton Children’s Hospital Launches New Brand and Transforms Management of Marketing Assets
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