1:1 Marketing within MarcomCentral
MarcomCentral’s integration with Salesforce Marketing Cloud (formerly ExactTarget) provides seamless access to on-demand email marketing and analytics directly through your MarcomCentral portal with scalability from simple personalized emails to sophisticated cross media strategies.
End users can use the online portal to order, edit, and execute email campaigns using predefined templates uploaded by an administrator. The email’s content and imagery can be seamlessly versioned or personalized using MarcomCentral’s form fields or by referencing fields in the email list. The SaaS delivery model integrates Salesforce Marketing Cloud’s full capabilities for email creation, deliverability, and tracking of campaigns without the need for internal investments in hardware, software, and development resources.
About Salesforce Marketing Cloud
Salesforce Marketing Cloud (formerly known as ExactTarget) is a provider of digital marketing automation and analytics software and services for email, mobile, social and online marketing. The one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships.