Recent Resources
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November 21, 2025
Liquid Death: Making a “Dumb Idea” Profitable with Great Branding
Liquid Death, founded in 2018 by Mike Cessario, has redefined the beverage industry with its bold approach to branding and…
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November 19, 2025
Yvon Chouinard: How A Reluctant Businessman Built the Patagonia Brand
Yvon Chouinard is the founder of Patagonia, a brand that began in 1973 as a small climbing gear company and…
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November 19, 2025
LEGO Marketing Strategy Case Study
LEGO’s marketing strategy seamlessly integrates nostalgia, community engagement, and strategic partnerships to maintain its position as a leading brand in…
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