Recent Resources
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November 25, 2025
The Year of Barbie: A Barbie Movie Marketing Case Study
The Barbie movie’s 2023 marketing campaign stands as one of the most influential case studies in modern entertainment marketing, blending…
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November 25, 2025
What is Corporate Identity & Why It Is Important for a Strong Brand
A strong corporate identity forms the foundation of every successful brand, shaping how a company communicates, behaves, and is perceived…
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November 21, 2025
Liquid Death: Making a “Dumb Idea” Profitable with Great Branding
Liquid Death, founded in 2018 by Mike Cessario, has redefined the beverage industry with its bold approach to branding and…
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