Distributed Marketing

Definition: Distributed Marketing is a marketing strategy that relies on leveraging partners, franchises or local sales reps as marketing channels.

How MarcomCentral Helps: MarcomCentral is the ultimate tool for customizing and distributing marketing materials for partners, franchises, or local sales reps. Each of those groups can be empowered to customize marketing materials for their specific audience, and MarcomCentral can keep everything brand compliant.


Related Terms:

Brand Management

is a group of activities that companies use to create, nurture, and promote their brand to potential customers to increase sales and market share.

Brand Consistency

is ensuring that all customer touchpoints have consistent brand experiences.

Digital Asset Management

is the process of organizing and managing company files, typically creative files.

Brand Guidelines

Rules that organizations use to ensure brand consistency for a particular brand identity.


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